Attraction Marketing What Attraction Marketing is & why you must master it! You may wonder what attraction marketing formula is or why you need to master it. The bottom line is, that regardless of what you do, if you want to succeed and achieve your small business, consultant or advisor marketing goals and dreams, the most predictable path to do just that is to attract it. While the current marketing concept for attracting your ideal client or life is often tied to MLM marketing and even new age spiritual teachings, it is actually at the core of any successful company (although less published, shared & studied). Its origin of the law of attraction dates back centuries with the first publications beginning in the early 1900’s. A small sampling of these works include: William Walker Atkinson (1862–1932) referring to the concept “like attracts like” in his book Thought Vibration or the Law of Attraction in the Thought World in 1906.¹ Wallace D Wattles book, The Science of Getting Rich presents the concept that believing and focusing on your desired outcome will bring it into your reality. The book also presents the principle that positive thinking will manifest positive results and negative thinking will manifest negative results.² If you want to learn how to apply this in your business, start here: The Formula The Theosophical authors William Quan Judge in 1915 and Annie Besant in 1919 provided insight into the “law of attraction.” Besant compared her version of the ‘law of attraction’ to gravity and presented that the law represented a form of karma.³ In 1926, Ernest Holmes in his text book, Basic Ideas of Science of Mind, presented the fundamental concept of universal laws including the “law of attraction.” The “Law of Cause and Effect” simply states that every action has a consequence — creative, destructive or neutral. It can be described as Jesus Christ stated “You reap what you sow” and “The bread you cast upon the water, comes back to you”. The Law of Attraction is one aspect of that Law. Napoleon Hill (1883-1970) published two books on this concept. The first book, The Law of Success (1928), referenced the law of attraction and proposed that it operates by use of radio waves transmitted by the brain. Then in 1937, he published, Think and Grow Rich, which went on to become one of the best selling books of all time. In this book, Hill presents the concept of controlling one’s own thoughts in order to achieve success. He also addresses the energy of our thoughts as well as the ability our thoughts have to attract other thoughts and reality.⁵ Get a free access to our performance mastermind here: PMA360 Free Access The book Three Magic Words (1954) by American author U.S. Anderson, became a forerunner to the present phase of information on the subconscious mind and the law of attraction.⁶ In 1964, Dr. Raymond Holliwell, in his book Working with the Law, provides the insight that by working with spiritual laws, it leads us to success in whatever endeavor or area we need it. He also provides insight to the concept that “thoughts are things” and the importance of the thoughts we think.⁷ The Secret (2006) is a book based largely on the law of attraction and the power of positive thinking to attract more of what you want.⁸ In the opening of The Secret (2006) DVD, introductory remarks credit Thomas Troward (1847-1916) as an inspiration to the production of the movie. He had a strong influence in the new thought movement and is past president of the International New Thought Alliance. He believes that thought precedes physical form and that “the action of Mind plants that nucleus which, if allowed to grow undisturbed, will eventually attract to itself all the conditions necessary for its manifestation in outward visible form.”⁹ In 2008, Esther and Jerry Hicks’s, New York Times Best Selling book, Money and the Law of Attraction: Learning to Attract Health, Wealth & Happiness, provided major insight and practical applications of the law of attraction.¹⁰ While most people think marketing comes into play in their small business, consultant or financial services or business plan, consider the solution to all of these examples of the attraction marketing formula: You have a new home based business and need clients. You have a small or large business and need more ideal clients. You are a teacher and want your students to like you. You are single and want to find the ideal mate. If you do not have a plan or are not achieving your goal, begin here: Marketing Plan You want to marry your current boy or girlfriend. You are new to a community and want to make more friends. You want a promotion. You want to go on a vacation that isn’t your families first choice. You want to buy a bigger home but your spouse doesn’t. Marketing is important regardless of what you want to attract and is the most commonly overlooked aspect of most peoples businesses & personal lives. Attracting what we want is critical to reaching our goals and achieving our hearts desire. So regardless of where you are and what you want, you need to master this marketing concept. In our future posts, we will dive into various aspects of attraction marketing including your business blueprint, practice management, niche market, research, one page plan, lead generation, follow up and referral and relationship marketing. The ideal type of marketing is “attraction marketing” where we are attracting the right clients, friends, colleagues, opportunities and anything else our heart desires. It is ideal because it flows into our lives without struggle or strife. It is less about “doing” and more about “being.” It requires that we create an attraction quotient that allows you to bring whatever you desire into your life. Sound to good to be true? It’s not, but it may require a shift in your beliefs and way of showing up. If you want help now, access a one-on-one consultant here: (Use code PMAIG): Strategy Session ¹ MacLelland, Bruce, Prosperity Through Thought Force, Elizabeth Towne, (1907). ² “The Science of Getting Rich – Wikisource”. En.wikisource.org. ³ Judge, William Quan (1915). The Ocean of Theosophy. United Lodge of Theosophists. p. 103. ISBN 0-7661-0544-X. Popular Lectures on Theosophy. Theosophical Publishing House. (1919). ISBN 0-524-03475-3. Annie Besant (First Edition 1895). “Karma”. THE THEOSOPHICAL PUBLISHING HOUSE. ⁴ Holmes, Ernest. The Science of Mind (1926). ISBN 0-87477-865-4. ⁵ Hill, Napoleon (1937). Think and Grow Rich. Chicago, Illinois: Combined Registry Company. ISBN 1-60506-930-2. ⁶Anderson, Uell S . Three Magic Words (1954). The Key to Power, Peace & Plenty. ISBN: 9781607963288 ⁷Holliwell, Dr. Raymond, Working with the Law (1964). ISBN 10: 087516-808-6. The Hindustan Times. ⁸ Byrne, Rhonda. The Secret (2006). ISBN13: 978-1-158270-170-7. ⁹ Judge Thomas Troward, “The Edinburgh Lectures on Mental Science,” (1904). ¹⁰ Hicks, Ester. Money, and The Law of Attraction (2008). 1SBN-13: 978-1-4019-1881-1.