How to Get Referrals

Today, we dive into how to get referrals.

If you want to grow your business learning how to get referrals is one the most critical steps.

Top producers in any business understand the importance of establishing a deep connection with their clients. They also understand that today’s client is not just interested in “Return on Investment” but “Return on Relationship.” By incorporating a referral marketing strategy into your plan, it will be easier to grow your bottom line.

5 Steps on How to Get Referrals

Step 1. Create your referral marketing plan.

 
A written plan that is properly executed is a critical and often overlooked step. Your plan ideally includes both a relationship and a referral marketing strategy. This will allow you to leverage your time and resources.

Step 2. Master relationship marketing.

Relationship marketing is critical because it builds connections.  Connections make warm introductions easier.

Step 3. Choose a niche market.

 
A niche market is a critical component in your marketing strategy.  It is also an important step in the process for getting referrals. Because members of a group within your niche will generally collaborate with other members, it easy to get introductions to them. 

Step 4. Leverage your referrals.

 
Presenting to a group of 25, 50, or 100 ideal clients will dramatically increase your number of at-bats and ultimately your bottom line.  One of the best strategies to get warm introductions is from referral partners.  These include reciprocal referral partners and centers of influence.  While most advisors and entrepreneurs think one-on-one, successful service providers know the secret is to leverage referrals with a one-on-30 or one-on-50 prospect ratio.

Step 5. Attraction marketing.

Your referral marketing plan should include attraction marketing.  Attraction marketing brings your ideal client to you, so you don’t have to chase clients.

By following this simple process on How to Get Referrals, you can’t help but grow your bottom line. 

If you want to learn how to get more warm introductions, begin here: